Websites were commercialized almost 20 years ago and still require many clicks and keystrokes to interact with your brand. Tech experts have started to write about the death of “www” as access to content and services is now being done through touch, voice, audio matching, image matching, scanning, augmented reality, geo-location and proximity detection using mobile devices.
Recent industry reports show a stall in PC growth and dominant internet access through mobile devices in 2015. The report also shows that smartphone users spend more time on apps than the mobile web.
Apps and the devices they run on plus the use of the internet can give businesses a better opportunity to be closer to their market and customers. It also allows customers to be closer to their favourite brands. The app becomes a personal tool for each of your customers, followers or fans. Apps are easy to use and intuitive. Simple gestures (tap, drag, flick, swipe, pinch and shake) are used to interact with the app. Some apps don’t even require the use of keyboard.
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