Hockey Science & Technology is an agency with media properties, designers and programmers. We look after the digital health of your business.

Connect your brand with the hockey market with our advertising properties and our managed services for your mobile, social, web, print and location media.


Enjoy our blog for news, information, product announcements, opinions and more.

Thursday, January 22, 2015

The Sounds of Hockey.

Visit our hockey music section for some essential and fun collections available on iTunes.  Ideal songs for any hockey family.


Do you want a playlist created for your business or team?  Get all the details here.

Tuesday, April 29, 2014

NBA takes out the trash.

West's silhouette serves as the current NBA logo.
NBA Commissioner, Adam Silver, took swift and unwavering action with the banning of the L.A. Clippers owner from the NBA today for racial comments. An historic event yet one that we would have not expected to see in this day and age of sports and society but obviously a signal that we still have work to do about how we treat others. Hopefully today's events will resonate in all sports and remind us that racism will not be tolerated at any level.
Enhanced by Zemanta

Friday, April 11, 2014

Digital Health of Your Business | HP MagCloud



Use this guide to check on the digital health of your organization. Ideal for hockey companies, brands, training centres, leagues, associations and tournaments.



Learn about mobile media, code that you should add to your website and how to get more using social media tools.



Digital Health of Your Business | HP MagCloud








Wednesday, March 12, 2014

Terry Trafford.

It is with great sadness to hear about the passing of Terry Trafford.  This is a difficult and emotional time for his family, friends, teammates and many others in the hockey community.

I never knew about Terry until the news about him missing started to surface on various media channels.  It didn't take long to sense his passion for the game though.  As parents, coaches and instructors, passion for the game is a hard skill to teach and a hard one for some players to acquire.  It sets you back when you get news of a hockey player's life ending so early.  Terry was only 20 years old.

His circumstances and release from his OHL team raises questions.  Does too much passion for the game close opportunities beyond hockey?  Does the OHL have a policy and procedure for releasing players?  Does that policy take into consideration emotional and mental state of the player?  Should a teammate, team official or family member accompany the player home?  Did his teammates try to intervene in Terry's violation of team policy?  Did the teammates have a neutral mentor to go to for additional help?

Hockey or not, 20 is a tough age of transition for many.  Not finding a job after university, looking for a place to live, looking for money to finance a lifestyle or looking for a new passion.  It's difficult to do it alone.

His death could have been prevented and the world would have known him for other contributions to life.


- Dean Sprung

Enhanced by Zemanta

Tuesday, January 14, 2014

Hockey Threads Media Guide


We just published our Hockey Threads media guide. The Hockey Threads media is targeted at the hockey market across North America. We reach thousands of parents, players and fans through our apps, magazine, social media, blog and online retailing efforts. The back drop to the content is hockey lifestyle apparel. The market makes a strong connection this way. These apparel brands are integrated into editorial and advertorial content.

Slapp Shot Media Guide

We just published our Slapp Shot media guide. App discovery can be a challenge. Promote your hockey app, song or book with Slapp Shot media.

Stick Business Media Guide

We just published our Stick Business media guide. Advertising services and rates. Reach sport retailers, sport services owners and athlete trainers.